Leadership

Creative Business

Creative Director Pillar: Leading Clients

May 26, 2026

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3 min read

Creative Director Pillar: Leading Clients

Your job isn't to defend the work. It's to be on your client's side first, and on the project second.

Joash Berkeley

Career

May 19, 2026

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4 min read

Creative Director Pillar: People

The most underrated skill in Creative Direction; reading how each artist actually works.

Joash Berkeley

Career

May 12, 2026

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3 min read

Creative Director Pillar: Process

Inspiration can come from anywhere. That's exactly what makes it dangerous.

Joash Berkeley

Career

May 5, 2026

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2 min read

Creative Director Pillar: Translation

Most Creative Directors can feel what's wrong with the work. Far fewer can tell an artist how to fix it.

Joash Berkeley

Creative Business

So you think you're a Creative Director?

Apr 28, 2026

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2 min read

So you think you're a Creative Director?

Creative Direction is the most important role in our industry, and the least taught. Here's what I started learning at 22, working late at Imaginary Forces.

Joash Berkeley

Leadership

Creative Director Pillar: Leading Clients

Creative Director Pillar: People

Creative Director Pillar: Process

Creative Director Pillar: Translation

So you think you're a Creative Director?

Creative ✏️ Brief