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Creative Business

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So you think you're a Creative Director?

Apr 28, 2026

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2 min read

So you think you're a Creative Director?

Creative Direction is the most important role in our industry, and the least taught. Here's what I started learning at 22, working late at Imaginary Forces.

Joash Berkeley
Joash Berkeley

Creative ✏️ Brief

Craft technique, business, and solving the problems between them. By Joash Berkeley.

© 2026 Eido | Creative Brief.
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