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Leadership

Career

+1

Creative Director Pillar: Process

May 12, 2026

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3 min read

Creative Director Pillar: Process

Inspiration can come from anywhere. That's exactly what makes it dangerous.

Joash Berkeley
Joash Berkeley

Career

+1

Creative Director Pillar: Translation

May 5, 2026

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2 min read

Creative Director Pillar: Translation

Most Creative Directors can feel what's wrong with the work. Far fewer can tell an artist how to fix it.

Joash Berkeley
Joash Berkeley

Creative Business

+2

So you think you're a Creative Director?

Apr 28, 2026

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2 min read

So you think you're a Creative Director?

Creative Direction is the most important role in our industry, and the least taught. Here's what I started learning at 22, working late at Imaginary Forces.

Joash Berkeley
Joash Berkeley

Creative ✏️ Brief

Craft technique, business, and solving the problems between them. By Joash Berkeley.

© 2026 Eido | Creative Brief.
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