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Welcome to

Creative Brief

Your portfolio alone won’t build your career. Creative Brief is a weekly newsletter on the business, craft, and knowledge that turns artists into creative professionals. Decades of experience sent directly to you.

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What to expect

Business

Pricing, contracts, clients, and the economics of creative work that nobody teaches you.

Craft

Creative techniques, workflows, and industry practices behind projects that stand out.

Leadership

Creative Direction; how to build and lead teams that consistently produce at a high level.

Recent Posts


May 12, 2026

Career

+1

Creative Director Pillar: Process

Inspiration can come from anywhere. That's exactly what makes it dangerous.

Creative Director Pillar: Process

May 5, 2026

Career

+1

Creative Director Pillar: Translation

Most Creative Directors can feel what's wrong with the work. Far fewer can tell an artist how to fix it.

Creative Director Pillar: Translation

Apr 28, 2026

Creative Business

+2

So you think you're a Creative Director?

Creative Direction is the most important role in our industry, and the least taught. Here's what I started learning at 22, working late at Imaginary Forces.

So you think you're a Creative Director?

Creative ✏️ Brief

Craft technique, business, and solving the problems between them. By Joash Berkeley.

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