Career

Creative Business

Creative Director Pillar: Leading Clients

May 26, 2026

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3 min read

Creative Director Pillar: Leading Clients

Your job isn't to defend the work. It's to be on your client's side first, and on the project second.

Joash Berkeley

Career

May 19, 2026

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4 min read

Creative Director Pillar: People

The most underrated skill in Creative Direction; reading how each artist actually works.

Joash Berkeley

Career

May 12, 2026

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3 min read

Creative Director Pillar: Process

Inspiration can come from anywhere. That's exactly what makes it dangerous.

Joash Berkeley

Career

May 5, 2026

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2 min read

Creative Director Pillar: Translation

Most Creative Directors can feel what's wrong with the work. Far fewer can tell an artist how to fix it.

Joash Berkeley

Creative Business

So you think you're a Creative Director?

Apr 28, 2026

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2 min read

So you think you're a Creative Director?

Creative Direction is the most important role in our industry, and the least taught. Here's what I started learning at 22, working late at Imaginary Forces.

Joash Berkeley

Money

Apr 21, 2026

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4 min read

Money 5: Taxes

The tax knowledge no one gives creatives before handing them a career.

Joash Berkeley

Creative Business

Apr 14, 2026

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6 min read

Money 4: Saving & Investing

Most creatives save. Almost none invest. Here's how to start doing both.

Joash Berkeley

Money

Apr 7, 2026

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6 min read

Money 3: Living Generously

The discipline no one teaches you that changes every financial decision you make.

Joash Berkeley

Creative Business

Mar 31, 2026

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8 min read

Money 2: Defining Your Market Value

Before you set a rate, understand what the client is actually buying. A framework for pricing yourself across every track; direct-to-client, freelance, and full-time.

Joash Berkeley

Money

Mar 24, 2026

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5 min read

Money

The thing no one taught you about before handing you a career.

Joash Berkeley

Creative Business

Freelance vs Full-Time: What I've Learned From Both

Mar 17, 2026

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5 min read

Freelance vs Full-Time: What I've Learned From Both

I turned down a full-time offer at Buck coming right out of college. A decade later, I did what I swore I'd never do; I went in-house at a tech company. Both were the right call. Let me explain.

Joash Berkeley

Portfolios

Mar 10, 2026

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5 min read

Your Portfolio Alone Isn't Enough

Bridge the gap from talented creative to working professional. Learn how to get noticed, land clients, and build a sustainable freelance career beyond your portfolio.

Joash Berkeley

Portfolios

Feb 19, 2024

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6 min read

Why Your Graph Editing Is Crucial

There's a chasm between being talented and being a working professional. Here's how to cross it.

Joash Berkeley

Portfolios

Feb 15, 2024

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10 min read

How to Master Motion Design

A clear, practical roadmap to mastering motion design by aggressively pursuing understanding, seeking strong mentors, sharpening your aesthetic eye, embracing critical feedback, and collaborating with others.

Joash Berkeley

Career

Creative Director Pillar: Leading Clients

Creative Director Pillar: People

Creative Director Pillar: Process

Creative Director Pillar: Translation

So you think you're a Creative Director?

Money 5: Taxes

Money 4: Saving & Investing

Money 3: Living Generously

Money 2: Defining Your Market Value

Money

Freelance vs Full-Time: What I've Learned From Both

Your Portfolio Alone Isn't Enough

Why Your Graph Editing Is Crucial

How to Master Motion Design

Creative ✏️ Brief