Joash Berkeley

I'm Joash Berkeley, Creative Director at Eido; a motion design and brand studio. I've spent the last decade helping companies like CrowdStrike, Airbnb and Meta turn their brands into systems that actually work. Before that, I cut my teeth at Buck LA, Facebook Creative X and Apple. I'm a hands-on thinker. I design, I animate, I direct, and I care deeply about the craft behind all of it. I also judge for the Telly and Clio Awards, and I mentor designers who want to get serious about their work.

Career

May 19, 2026

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4 min read

Creative Director Pillar: People

The most underrated skill in Creative Direction; reading how each artist actually works.

Joash Berkeley

Career

May 12, 2026

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3 min read

Creative Director Pillar: Process

Inspiration can come from anywhere. That's exactly what makes it dangerous.

Joash Berkeley

Career

May 5, 2026

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2 min read

Creative Director Pillar: Translation

Most Creative Directors can feel what's wrong with the work. Far fewer can tell an artist how to fix it.

Joash Berkeley

Creative Business

So you think you're a Creative Director?

Apr 28, 2026

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2 min read

So you think you're a Creative Director?

Creative Direction is the most important role in our industry, and the least taught. Here's what I started learning at 22, working late at Imaginary Forces.

Joash Berkeley

Money

Apr 21, 2026

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4 min read

Money 5: Taxes

The tax knowledge no one gives creatives before handing them a career.

Joash Berkeley

Creative Business

Apr 14, 2026

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6 min read

Money 4: Saving & Investing

Most creatives save. Almost none invest. Here's how to start doing both.

Joash Berkeley

Money

Apr 7, 2026

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6 min read

Money 3: Living Generously

The discipline no one teaches you that changes every financial decision you make.

Joash Berkeley

Creative Business

Mar 31, 2026

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8 min read

Money 2: Defining Your Market Value

Before you set a rate, understand what the client is actually buying. A framework for pricing yourself across every track; direct-to-client, freelance, and full-time.

Joash Berkeley

Money

Mar 24, 2026

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5 min read

Money

The thing no one taught you about before handing you a career.

Joash Berkeley

Creative Business

Freelance vs Full-Time: What I've Learned From Both

Mar 17, 2026

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5 min read

Freelance vs Full-Time: What I've Learned From Both

I turned down a full-time offer at Buck coming right out of college. A decade later, I did what I swore I'd never do; I went in-house at a tech company. Both were the right call. Let me explain.

Joash Berkeley

Portfolios

Mar 10, 2026

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5 min read

Your Portfolio Alone Isn't Enough

Bridge the gap from talented creative to working professional. Learn how to get noticed, land clients, and build a sustainable freelance career beyond your portfolio.

Joash Berkeley

Portfolios

Feb 19, 2024

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6 min read

Why Your Graph Editing Is Crucial

There's a chasm between being talented and being a working professional. Here's how to cross it.

Joash Berkeley

Portfolios

Feb 15, 2024

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10 min read

How to Master Motion Design

A clear, practical roadmap to mastering motion design by aggressively pursuing understanding, seeking strong mentors, sharpening your aesthetic eye, embracing critical feedback, and collaborating with others.

Joash Berkeley

Joash Berkeley

Creative Director Pillar: People

Creative Director Pillar: Process

Creative Director Pillar: Translation

So you think you're a Creative Director?

Money 5: Taxes

Money 4: Saving & Investing

Money 3: Living Generously

Money 2: Defining Your Market Value

Money

Freelance vs Full-Time: What I've Learned From Both

Your Portfolio Alone Isn't Enough

Why Your Graph Editing Is Crucial

How to Master Motion Design

Creative ✏️ Brief