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Oliver Buchannon
Joash Berkeley

I'm Joash Berkeley, Creative Director at Eido; a motion design and brand studio. I've spent the last decade helping companies like CrowdStrike, Airbnb and Meta turn their brands into systems that actually work. Before that, I cut my teeth at Buck LA, Facebook Creative X and Apple. I'm a hands-on thinker. I design, I animate, I direct, and I care deeply about the craft behind all of it. I also judge for the Telly and Clio Awards, and I mentor designers who want to get serious about their work.

Creative Business

+2

Money 2: Defining Your Market Value

Mar 31, 2026

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8 min read

Money 2: Defining Your Market Value

Before you set a rate, understand what the client is actually buying. A framework for pricing yourself across every track; direct-to-client, freelance, and full-time.

Joash Berkeley
Joash Berkeley

Money

+1

Money

Mar 24, 2026

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5 min read

Money

The thing no one taught you about before handing you a career.

Joash Berkeley
Joash Berkeley

Creative Business

+2

Freelance vs Full-Time: What I've Learned From Both

Mar 17, 2026

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5 min read

Freelance vs Full-Time: What I've Learned From Both

I turned down a full-time offer at Buck coming right out of college. A decade later, I did what I swore I'd never do; I went in-house at a tech company. Both were the right call. Let me explain.

Joash Berkeley
Joash Berkeley

Portfolios

+4

Your Portfolio Alone Isn't Enough

Mar 10, 2026

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5 min read

Your Portfolio Alone Isn't Enough

Bridge the gap from talented creative to working professional. Learn how to get noticed, land clients, and build a sustainable freelance career beyond your portfolio.

Joash Berkeley
Joash Berkeley

Portfolios

+4

Why Your Graph Editing Is Crucial

Feb 19, 2024

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6 min read

Why Your Graph Editing Is Crucial

There's a chasm between being talented and being a working professional. Here's how to cross it.

Joash Berkeley
Joash Berkeley

Portfolios

+3

How to Master Motion Design

Feb 15, 2024

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10 min read

How to Master Motion Design

A clear, practical roadmap to mastering motion design by aggressively pursuing understanding, seeking strong mentors, sharpening your aesthetic eye, embracing critical feedback, and collaborating with others.

Joash Berkeley
Joash Berkeley

Creative ✏️ Brief

Craft technique, business, and solving the problems between them. By Joash Berkeley.

© 2026 Eido | Creative Brief.
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