
I'm Joash Berkeley, Creative Director at Eido; a motion design and brand studio. I've spent the last decade helping companies like CrowdStrike, Airbnb and Meta turn their brands into systems that actually work. Before that, I cut my teeth at Buck LA, Facebook Creative X and Apple. I'm a hands-on thinker. I design, I animate, I direct, and I care deeply about the craft behind all of it. I also judge for the Telly and Clio Awards, and I mentor designers who want to get serious about their work.