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Creative Brief

Your portfolio alone won’t build your career. Creative Brief is a weekly newsletter on the business, craft, and knowledge that turns artists into creative professionals. Decades of experience sent directly to you.

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What to expect

Business

Pricing, contracts, clients, and the economics of creative work that nobody teaches you.

Craft

Creative techniques, workflows, and industry practices behind projects that stand out.

Leadership

Creative Direction; how to build and lead teams that consistently produce at a high level.

Recent Posts


Mar 31, 2026

Creative Business

+2

Money 2: Defining Your Market Value

Before you set a rate, understand what the client is actually buying. A framework for pricing yourself across every track; direct-to-client, freelance, and full-time.

Money 2: Defining Your Market Value

Mar 24, 2026

Money

+1

Money

The thing no one taught you about before handing you a career.

Money

Mar 17, 2026

Creative Business

+2

Freelance vs Full-Time: What I've Learned From Both

I turned down a full-time offer at Buck coming right out of college. A decade later, I did what I swore I'd never do; I went in-house at a tech company. Both were the right call. Let me explain.

Freelance vs Full-Time: What I've Learned From Both

Creative ✏️ Brief

Craft technique, business, and solving the problems between them. By Joash Berkeley.

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